August 2009
19 posts
3 tags
4 tags
3 tags
Social Media - What the F**k!
Read a great presentation on Slide Share about Social Media, loads of mind-blowing facts and figures, addressing the question of whether it makes sense from a financial viewpoint to get involved in social media.
As the presentation says, “WTF” - being involved in social media is going to be part of the future marketing and media mix, just like PR, customer service etc are. Plus...
2 tags
WatchHumanology.
The best head scratchingly good video you’ll see today. Or your cash money back.
All credits to the Scratch Perverts for the music, beat box legend Schlomo for the beats, and Chris Cairns for the video.
Via @rubber_republic
Word Of Mouth Marketing ...the Future?
Fascinating research from Nielsen April 2009 on how trusted different forms of advertising are: (ranked)
1. Recommendation from people I know - 90%
2. Consumer opinions posted online : 70%
3. Brand websites: 70%
4. Editorial content: 69%
5. Brand sponsorship: 64%
Wow! So if social media, and more specifically Word Of Mouth Marketing (i guess including viral marketing) plus web stuff are...
3 tags
The Cluetrain Manifesto
I’ve not been into social media for more than a few months really, so i was fascinated and horrified to come across a really cool book called the Cluetrain Manifesto.
Fascinated, because it predicts how conversations through the web will revolutionise marketplaces. And challenge companies to change their way of hierarchal thinking. Just a few sentences give you a flavour:
A powerful...
4 tags
WatchUnreal Edinburgh - A Flickr group for pictures of Edinburgh that show its magical, unreal moments and familiar places seen in unfamiliar ways. Join here
But mainly just an example of a Google Maps integration with a Flickr group.
4 tags
Email Newsletters: The Good, The Bad and The Fugly
In the age of ever-decreasing attention and time, the end of the wordy email newsletter all but nigh. Here’s an overview of some of the hits and misses of those email junkbox fillers.
The Good
One of the best I could find was Howies recent sale advertisement. Big, clear, well-designed and highly clickable call-to-action button, with some simple, conversational copy below. Nice and easy...
4 tags
3 tags
London Bridge
Nice piece of digital creative work logging a daily commute. By @chrisboardman off of Poke. http://londonbridge.thisiswhere.co.uk
4 tags
The Cybraphon
A music machine that responds to social media interaction, designed and built in Edinburgh.
Inspired by early 19th century mechanical bands such as the nickelodeon, Cybraphon is an interactive version of a mechanical band in a box. Consisting of a series of robotic instruments housed in a large display case, Cybraphon behaves like a real band. Image conscious and emotional, the band’s performance...
7 tags
Cybercoolkids Abandon Social Networking →
Or so says the Guardian and Ofcom. Too many old, boring 25-40 year olds messing up their playground.
3 tags
WatchMobile Mix and Mash.
Liking the sound of the Star6 iPhone app. Bring on the mobile music revolution.
via @gusfraser
2 tags
Say No To Flexible, Groundbreaking, Next...
Ladies and gentleman, the manifesto you have all been waiting for.
4 tags
Some iPhone AppStore Secrets
What Pinch Media have learned from 30,000,000 app downloads. Interesting viewing. If you’re that way inclined.
4 tags
