Leith Dock

Read a great presentation on Slide Share about Social Media, loads of mind-blowing facts and figures, addressing the question of whether it makes sense from a financial viewpoint to get involved in social media.

As the presentation says, “WTF” - being involved in social media is going to be part of the future marketing and media mix, just like PR, customer service etc are. Plus there’s no point in getting too hung up about return on investment - after all, it’s pretty tough to prove the ROI of a PR campaign, but that doesn’t stop it being a really powerful tool

What the F**K is Social Media: One Year Later

And have a laugh maybe just like I did about slide 2!

Edward Appleton

Leithal Thinking