Words
Tweets
Records
Links
Pics
Vids
Feeds
Slides
RSS
Archive
Spectrum of Online Relationships diagram
Nicely put together visual tracking the journey from initial awareness of something online, to engagement, to involvement.
Following our recent post about brand engagement, the publishers of the report have created an interactive ranking tracker on how major brands succeed in engaging with their customers across multiple channels.
It’s a stark indication of the differences between brands that do it well and ones that do it badly, and helps clarify, if further evidence is still needed, that a social media strategy is no longer a nice-to-have, but a must-have.
Check it out here: http://www.engagementdb.com/Report
JW
Most Engaged Brands On Social Media
Fascinating and in-depth look at the use of social media for customer engagement.
No surprise that media and technology companies are leading the way, but interesting to see other large brands establishing a successful social web presence.
Good examples cited include MyStarbucksIdea from Starbucks and IdeaStorm from Dell, both (albeit tentative) explorations into customer-led innovation, but there’s also a wealth of exploration into the real value of two-way conversation.
And judging by the response it’s got from TechCrunch, GuardianTech etc, it’s a clear sign that social media engagement is moving from a ‘nice-to-have’ to a ‘must-have’ for brands large and small.
Tip: Click Full Screen to best view the document
