Leith Dock

Bring It To Life

Epic tie in with Guinness and Google Earth for the muddy black drink’s latest campaign move. On the surface at least, it’s a grand scale integrated move.

The idea is you create your own planet over at Guinness.com with a neat GE plugin and do stuff to win a crate. Unless like me you can’t figure out how to plant a tree on your planet. Good things come to those who wait I spose.

Guten Tag

Clever use of the Facebook tagging feature by IKEA.

via @phil_adams

Or so says the Guardian and Ofcom. Too many old, boring 25-40 year olds messing up their playground.

Channel 4 experiment with Facebook connect so you can see what your mates have been watching. The next best thing to watching it with them.

via @darciec at @38minutes - read more about it here

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