20 Oct

Equity For Punks - Brew Dog Offer Beer Shares

In a clever move to market their product and raise capital, Fraserburgh-based Brew Dog have launched Equity for Punks, a call for cash for a slice of brewery action.

Apart from some dodgy scripting (“This is a cool gig, let’s rock it out together”), this is potentially a model for the future of marketing and business. Small homegrown talent, clever (and cheap) online marketing, and collaborative ‘bottom-up’ investment is the kind of combination that’ll thrive when conventional approaches fail.

Reckon it’ll work? Add your thoughts in the comments below.



Tagged: brew dog investment equity shares business marketing
2 Oct

Guerrilla Tactics In Sainsbury’s

Wonder what they put by the Buckfast bottles?

(via @hellokinsella)


Tagged: guerilla marketing instore sainsburys
22 Sep
1 NOTES

Great social media slideshow find by marketingbarista:

Excellent presentation for companies looking to market via social media tools. Tip? Don’t “market” to your audience, interact.

Tagged: socialmedia marketing research planning
8 Sep
Spectrum of Online Relationships diagram Nicely put together visual tracking the journey from initial awareness of something online, to engagement, to involvement. via @mikearauz and davidjcarr.files.wordpress.com

Spectrum of Online Relationships diagram

Nicely put together visual tracking the journey from initial awareness of something online, to engagement, to involvement.

via @mikearauz and davidjcarr.files.wordpress.com


Tagged: visual image data engagement marketing
17 Jul
In the modern world of business, it is useless to be a creative original thinker unless you can also sell what you create. Management cannot be expected to recognize a good idea unless it is presented to them by a good salesman.
David Ogilvy

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