Leith Dock

Blip Together

Creating a mass online movement is far easily said than done. But not for local Leith start-up and recent Scottish Bafta award winners Blipfoto, whose simple photo-a-day blog has captured the hearts and minds of people all over the world. And even more so with a recent mass photo campaign driven by its members.

A single post from a member (inspired by another member Twigs) proposed that for the next few days people post pictures of their arms outstretched, to join into a giant chain of fellow blippers. The response was overwhelming, with over 1000 submissions in a few days, an app to display them, a local event in Edinburgh at InSpace and global streaming across the web.

A simple idea, a bit of creativity, some easy-to-use tech and an inspired community - blipping awesome. And a great example of how customers / clients / members / users / real people are often the greatest sources of innovation inspiration.

Check out their recent Unstaged Competition too.

This is why you’re fat. Sirloin topped with two slices of white American cheese, four strips of bacon and peanut butter, wedged between two Krispy Kreme donuts.

Aside from doing more for obesity than any diet pill, the site’s a brilliant example of community contribution via @Tumblr’s new super easy submission feature.

Or see http://eatsleepdraw.com for a less stomach-churning use of community contribution.